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The role of play in marketing
By adam corney, business lead, minimega Children have had the right idea for centuries when it comes to marketing. On the playground, the easiest way to make a new friend is to invite them to play with...
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Data Science is the new ‘Rocket Science’
By Vlad andrianov, ADMA It took a few satellite launches to coin a phrase ‘it’s not rocket science’ and we’ve been using it for decades to describe something that was not that hard to do. Because...
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Poll Results: Marketers Focus on Acquisition
By Vlad andrianov, ADMA The ADMA Acquisition and Lead Generation Expert Group has just reviewed the results of its poll that went out to 15 leading Australian companies. The poll’s results shed some...
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Loyalty Programs in Australia – It’s Time to Improve
By ADAM POSNER, CEO OF DIRECTIVITY Just because you have a loyalty program doesn’t mean it’s working. According to the recent Australian research report – For Love or Money? 2013 Consumer Study into...
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Connected Creativity
By MIKE VASAVADA, DIRECTOR OF MOBILITY SOLUTIONS, MOBIDDICTION Consumer touch points and mediums have dramatically increased. The path to purchase is now dependent on a very savvy consumer who has so...
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Measuring Sales Performance
By JOHNNY LEE, PRINCIPAL AT THE CHANNEL GROUP Measuring the performance of sales teams can be essential to success. Either under analysis or ‘analysis by paralysis’ can result in team and individual...
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Mobile and Social Media Consumer Habits
By HANA MUJADZIC, MARKETING MANAGER AT SDL Do you know what your customers’ expectations are today? What makes one person engage with one brand more than another? Are they using their mobile devices...
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Poll Results: Email Marketing ROI
By Vlad andrianov, ADMA The ADMA Email Expert Group has just reviewed the results of its poll that went out to 16 leading Australian companies. The poll’s results shed some light on current industry...
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What Jack Black Taught Us About Mobile Behaviour
By adam corney, business lead, minimega In Cannes this week, actor/comedian/musician Jack Black presented a topic on the new world of online content that jumped out at a few folks on the intertubes....
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Poll Results: B2B KPIs
By Vlad andrianov, ADMA The ADMA B2B Expert Group has recently reviewed the results of its poll that went out to ADMA member organisations. Experts think the results offer a ‘good snap shot of the...
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